Many companies make the mistake of adopting the “business as usual” approach. Although they may have great success, eventually the new car smell wears off. Remaining popular, in demand or a top favorite brand with customers is not easy. So the savvy CEO knows that it’s critical to always be evolving AND paying attention to external signals. Some of you favorite brands have miscalculated their longevity, misjudged market trends, and made assumptions that ultimately killed their business. Will you be like them? I hope not. Tune in today to find out what brand killers to avoid, how to keep your company in the front of customers minds, and how to avoid becoming obsolete..

We’ll also talk about several headline makers about companies who were once viewed as promising rising stars, who experienced very real wake up calls, and how you can avoid the same fate for your company with smart decisions, careful planning and getting help where needed.

Listen live or catch the podcast replay on our Show page.