Beyonce is coming out with a new Haircare Line! And it’s got people talking. It seems a lot of people, fans and non-fans are confused about this. The general consensus is she is not known for haircare. But it opens up a deeper conversation. Will consumers buy for name recognition or is your personal story behind the brand what attracts them? Well we’re all not Beyonce so we don’t have a built in audience that will buy whatever. We as businesswomen have to be strategic. It has to make sense to the buying public. People are more focused on authenticity and alignment these days when making purchasing decisions. So let’s talk about it.
Author: admin
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Episode 63: The Power of Operational Leverage (Teams)
I made a post on social media the other day. I said “If you can’t take a 2 week vacation and be off the grid and the business can still run smoothly, you have a leverage problem. If you are not looking to build a company that is independent of you, this episode is not for you.
I have been stressing since forever the power of building a team. Most times I get favorable responses, but every now and then I get the peanut gallery who want to stay small justify all the reasons why they shouldn’t hire.
I’ll guess that right now if you’re listening to this episode you don’t have the luxury of stepping away for any amount of time. Whether a vacation or an emergency, stepping away now would severely handicap your business and earnings. Mostly because you have build a business that is heavily reliant on you, instead of building a company that can be autonomous. Is it fear? Is it the desire to NOT be responsible for other people? Is it that you want to be the center square in the business? Well whatever it is, if you have any goals of building a successful profitable company, you need a team. What that team looks like depends on you and the vision for the company.
Today I’ll talk about operational leverage and building a solid team. I’ll share my own tips and when I got to the point that leveraging a team was priority one.
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Episode 62: Shine Even When They Say You Can’t
Whether you’re a starter or a veteran entrepreneur, we all experience bouts of imposter syndrome. But more often than not, it’s a result of someone else’s words, not what we tell ourselves. As women we have to recondition our minds to not let other people’s perceptions, labels or words hold our minds hostage. Stand proud and firm in your value and know what you bring to the table.
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Episode 61: Replicate to Scale, or Fail
No one woman can be an island unto herself…or however the saying goes. Let me just say if you are not looking to build a company that is independent of you, this episode is not for you.
It’s OK to be the little fish and play small, for a little while. But if you’re listening to this, I get the feeling you’re ready to play bigger. When you’re looking to build generational wealth, a company that can be handed down through generations, you have to build with the intention to scale. And for you that means, as the Founder, diminishing your day to day role so that you can leverage the expertise of your team. I know, it can be tough to spend so much time and energy on building the business, endearing yourself to clients, servicing all the clients, and doing every job within the business simply because it’s YOURS. But guess what. Doing that leads you to burn out and severely handicaps your earning potential.
What do you want? Do you want to build a thriving company that produces jobs as well as solves your clients’ pain points? Or do you want to be the star of the show? You can’t do both, nor should you want to. Let’s look that the long game here. Building a company that can stand strongly independent of you takes time, understanding and releasing the ego.
Today I want to focus on building a scalable company without crumbling beneath the weight of it all. I’ll share my own tips and when I finally got a firm understanding of what it all means.
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EPISODE 18: Closed for Business, Open for Profit
The entire world is caught up in the COVID 19 pandemic. Everything has shut down and business has come to a grinding halt. If you are a planner, you’re probably in good shape for the short term. But what if you didn’t plan? In this podcast, I’ll talk about alternative ways to generate revenue and things you can do to ensure you don’t lose it all during the pandemic, and come out stronger when it’s all over.