Mogul Chix® Chat Podcast

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  • Episode 9: Differentiate Your Company or Die

    There’s an old saying that goes “don’t try to reinvent the wheel” meaning once you know what it is you want to do/sell/produce, find a company already doing it successfully, and try to improve upon it. Well, that can work for some. Look at companies like AirBNB who took on the hotel industry. Or Uber who took on the cab industry. In some cases, you can disrupt or improve on a product. But in worse case scenario, you end up with a company that’s a copycat “me too” in the eyes of customers. Your company ends up so commoditized that you’re seen as an option instead of the prize pick. Because so many playing fields have been mowed, raised and leveled thanks to technology and globalization, business owners have to constantly ponder how to make themselves stand out as the go to in their industry.

    Ask yourself 2 questions:
    – What are you doing better than your competitors?
    – Why should customers choose your company over others that offer the same thing?

    In this episode of Mogul Chix Chat I share my top tips on differentiating your company and keeping from becoming irrelevant.

  • Episode 7: Mogul Chix Chat} Master Your Niche!

    Episode 7: Mogul Chix Chat} Master Your Niche!

    Everyone wants to dominate a niche, because after all, if you’re the go to authority in a specific niche, you can literally write your own ticket. The sky really is the limit. The problem is, there are so many “me too” brands out there that it becomes frustrating for consumers and clients to make selections when they’re in a crunch. So they tend to go with convenience (ie who’s cheaper, closer, faster, easier). And sometimes an entrepreneur will talk themselves out of a niche for the opposite reason. They hear the chatter that nobody else is doing it, the time to educate consumers on a product or service presents challenges, or people may shy away from it because it’s untested or too new. But if we all sat back and let all of that gloom and doom talk get into our heads, we’d never innovate let alone launch anything.

    Business is a great deal of trial and error, and the only way to learn if something will be a it is to get out and test the market. Entrepreneurs put themselves out on a limb every day. Those that try and fail AND learn, live to fight another day and introduce another product. Look at Elon Musk of Tesla. People thought he was insane trying to build these electric cars. Well guess what, there’s now a market for it. He never gave up even as competition joined the field.

    My guest Marilyn Smolenski of Nickel and Lace and I talk about how to strategically bring your idea to market, set the standard for the category, and dominate your niche.

  • Episode 6: Effective Brand Shifting

    Episode 6: Effective Brand Shifting

  • Episode 5: Avoid Money Pit Syndrome

    Episode 5: Avoid Money Pit Syndrome

    Unless you’re a money or numbers person, managing the financials for your company isn’t fun nor sexy. Let’s get real. If you plan on growing and seeking funding to fuel that growth, investors want to know that you have it all together. In order to be in business, the financials always need to be in discussion.

    If your company isn’t generating enough revenue, struggling with expenses, can’t meet payroll, and worse, can’t attract funding to grow, you will soon find yourself out of business. While the sexy fast paced world of the startup scene requires you to build fast and get to market, once the honeymoon phase is over, investors want to know that they have put their money into a company that has their stuff together. They want to be assured their investment isn’t burning through money at a fast pace with no viable results or improvements.

    Today we’ll talk about several headline makers about companied who were once viewed as promising rising stars, to their fast crash landings. And how you can avoid the same fate for your company with smart decisions, careful planning and getting help where needed.

  • Episode 4: Planning a Legal Strategy for Your Growing Company

    Episode 4: Planning a Legal Strategy for Your Growing Company