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Brand ManagementIntellectual Property

Episode 75: Don’t Let The Copycats Win

Imitation is not the highest or sincerest form of flattery. It’s theft. While nothing in business or social media is ever new, what you offer has your own stamp and identity. When you oenly share your message with the world, it’s easy to become a target of copycats. It happens with designer goods, and services are no different. In this episode I talk about things you can do to protect your brand.

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