close

Intellectual Property

Brand Management

Episode 75: Don’t Let The Copycats Win

Imitation is not the highest or sincerest form of flattery. It’s theft. While nothing in business or social media is ever new, what you offer has your own stamp and identity. When you oenly share your message with the world, it’s easy to become a target of copycats. It happens with designer goods, and services are no different. In this episode I talk about things you can do to protect your brand.

continue reading
Intellectual Property

Episode 66: Protect, License & Get That Money!

When I started on this IP journey, my thinking and scope was so limited. I had a lot of assumptions that had me afraid to work my numbers or go for opportunities.

I thought about what it would be like to actually really own Mogul Chix® and the power that it gave me to create new long term opportunities for my company. People used to ask me if I was licensing out anything. I always said no. I had the licensing agreement before the trademark was official, and I let it sit.

Now I have finally started the process of licensing out some of my trademark and licensing agreement. But I wasted so much time sitting on the sidelines. In this episode I want to clarify the process and inspire you to hop off that fence and stop blocking your revenue blessings.

continue reading