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Everyone wants to dominate a niche, because after all, if you’re the go to authority in a specific niche, you can literally write your own ticket. The sky really is the limit. The problem is, there are so many “me too” brands out there that it becomes frustrating for consumers and clients to make selections when they’re in a crunch. So they tend to go with convenience (ie who’s cheaper, closer, faster, easier). And sometimes an entrepreneur will talk themselves out of a niche for the opposite reason. They hear the chatter that nobody else is doing it, the time to educate consumers on a product or service presents challenges, or people may shy away from it because it’s untested or too new. But if we all sat back and let all of that gloom and doom talk get into our heads, we’d never innovate let alone launch anything.

Business is a great deal of trial and error, and the only way to learn if something will be a it is to get out and test the market. Entrepreneurs put themselves out on a limb every day. Those that try and fail AND learn, live to fight another day and introduce another product. Look at Elon Musk of Tesla. People thought he was insane trying to build these electric cars. Well guess what, there’s now a market for it. He never gave up even as competition joined the field.

My guest Marilyn Smolenski of Nickel and Lace and I talk about how to strategically bring your idea to market, set the standard for the category, and dominate your niche.

Failure isn’t fatal or final. Failure doesn’t make you less of a businesswoman. In fact, just the opposite applies. It is only through our failures that you can learn the skills that will change you and your company at pivitol moments. There’s a stigma that anyone who fails at something, must not be very capable. But even the most successful business people have experienced a failure or two or twenty that set them on the path of being the great business leader they are today. In today’s show, we’ll talk with guest Angela Stalcup and break down how to turn a failure into a comeback.

Success and ambition don’t take summer vacations. Look around you. Companies are being acquired for obscene amounts of money. (Some) startups are earning ridiculously high valuations. The most unsuspecting brands are dominating in their industries and public consciousness. Yet, you can’t quite find your stride. What are you creating? How are you REINVENTING yourself, your brand, your company? Adrienne Graham (Founder of Mogul Chix, CEO of Empower Me! Corporation and former hostess of Views From the Top Radio Show) is back on the air. Tune in to hear her break down her 3 tips for owning your power & reinventing on your own terms, the latest in business news, what’s to come for Mogul Chix, what she’s been up to during her hiatus, and what #FemaleFounders and #WomenEntrepreneurs can do to open up more opportunities for themselves.